Ketamine Wellness Centers - Brand Development Manager

MARCH 2021 to MARCH 2023

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As the Brand Development Manager for Ketamine Wellness Centers, I worked with the Marketing team to strategically plan and create campaigns, messaging, and other on-brand materials for the largest chain of Ketamine Clinics nationwide. I collaborated cross-departmentally with the leadership team, clinic administrators, patient liaisons, sales, and finance to ensure professional, accurate, cohesive messaging across digital and print materials. As the lead graphic designer, I created on-brand print and digital marketing content for two key demographics; patients and healthcare providers. I created a training program for the sales/Patient Liaison team to effectively use the CRM tool to produce accurate data, insights, and reports that can be used cross-departmentally. I worked collaboratively with the Delic Corp marketing team through the company acquisition period and continued to plan and strategize in anticipation of the large-scale company rebrand to seamlessly integrate the KWC clinics and all Delic companies into one large ecosystem of brands with a cohesive brand identity.

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Nextmune - Marketing Associate

SEPTEMBER 2020 to MARCH 2021

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As the Marketing Associate for Nextmune US, I was involved in all aspects of coordinating marketing efforts for the Nextmune US market and the International market. I managed the rebranding process of all brand and marketing collateral during the transition from Spectrum Veterinary to Nextmune. I developed print and digital marketing content targeting two key demographics- pet & horse owners, as well as Veterinary partners. I reported directly to the US Corporate Manager and collaborated cross-departmentally with sales, customer service, technical service, finance, and operations. I was responsible for the execution and assistance in driving revenue through online & print promotions. I was the lead graphic designer and content creator of marketing collateral for the US market. I managed website content, blog, email, and social media communications.

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Cities West Media- PHOENIX magazine and Phoenix Home & Garden Magazine - MAY 2017 to MARCH 2020

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Marketing Manager

SEPTEMBER 2019 - MARCH 2020

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As the Marketing Manager, I had strategic, hands-on involvement in all aspects of events and magazine marketing with a focus on revenue, profitability, and delivering high-quality events, content, and marketing materials. I reported directly to the marketing director and worked cross-departmentally with sales, content management, circulation, production, finance, and operations. I was responsible for execution and assistance in driving event revenue through event production, sales, and sponsorship. Working closely in the execution and promotion of signature events, custom client events, and additional event management assignments. I was also responsible for the design & creation of sales and marketing collateral.

 

Our team produced successful, revenue-generating, and content-driven events for three brands: PHOENIX magazine, Phoenix Home & Garden, and Cities West Media. I assisted in creating and executing annual and long-term strategy and budget plans to grow event business. I worked with the marketing director to oversee event vendors, develop and implement a portfolio of events including, but not limited to, signature publication events, consumer expos, community and cultural events, celebrations, B2B events, and client-driven programming and activations. I coordinated with sales, production, and finance in logistical execution of all events and assisted in the conceptualization, management, and implementation of strategies for event sales and sponsorship. I managed ticketing, rsvp, general attendance, and ticket fulfillment for general public and private events. In coordination with the director of marketing, I assisted in managing and executing photo and digital communications. Our team partnered with PHOENIX and Phoenix Home & Garden to integrate content into event programming- including Medical Directory, Top Doctors, Masters of the Southwest, Best of The Valley, and other high revenue issues. Overseeing timely delivery of projects and materials ensuring fiscally responsible development and execution, with appropriate accountability and oversight of event staging. I managed sales, event products, advertising, and promotion to ensure pre, daily, and post-event responsibilities to achieve the highest level of efficiencies and productivity. 

 

I designed and coordinated advertising materials and client communications, launching new campaigns and coordinating marketing programs. Working closely with the sales team to retain revenue from existing accounts, as well as generating additional revenue streams by pursuing new business opportunities. I collaborated with the marketing and circulation departments to develop creative marketing plans and distribution strategies. I also met with new and existing clients as needed, in partnership with sales and marketing. I assisted in the negotiation of marketing contracts and fulfillment of assets due both Cities West Media and clients. I assist in maintaining accurate advertising materials for media kits, one-sheet sales announcements, and client communications.

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Digital & Print Senior Graphic Designer

MAY 2017 - SEPTEMBER 2019

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At Cities West Media, I was the Senior Graphic Designer for two high-volume magazines that are published monthly, as well as six annual publications. I worked with Art Directors & Copy Editors to design and create multiple monthly Special Advertising Sections for both magazines. I also worked with the sales team and their clients to produce high-quality print ads, web ads, and emails that are designed to fit the branding of each individual advertising client. I was also part of the team that manages and updates website content for both magazines. Additionally, I collaborated with the marketing team to design in-house branding materials for other departments, including circulation and special events. I also worked collaboratively with writers, artists, photographers, and editorial staff for special projects.

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The Community Foundation, Riverside & San Bernardino Counties - Communications Associate

​2013 - 2017

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Responsible for working with the Marketing and Communications Department, as well as the Philanthropic Services Department. Managed the Foundation's multiple social media accounts, email marketing campaigns, and updated website content. I coordinated with outsourced vendors to develop on-brand print and online marketing collateral. Worked closely with The County of San Bernardino and other community partners to implement successful national giving day campaigns- offering campaign support to over 100 nonprofit organizations during each campaign. I managed the gift acknowledgment process and other donor communication including email campaigns and printed campaigns throughout the year. Assisted with donor cultivation events, including fundraising galas, community learning, and nonprofit training workshops. 

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The Mexican Museum San Francisco - Assistant to the CEO/ Development Associate

​2010 - 2013

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​Daily emphasis on donor relations, board relations, and cultivation from a variety of sectors: Government grants, individual donors, foundations, and corporations.  Assisted the CEO and Development Department with meetings and proposals to funders. Provided primary support for the Development Department and attendant programs. This includes scheduling and coordinating all Development Department meetings, Advisory Board meetings, and special events. Maintain the Development Department calendar and schedule meetings.  Organized and implemented donor/prospect/agency meetings. Helped coordinate, plan and attend committee and other meetings as required; take, record, and disseminate notes and minutes; prepare packets and agendas for meetings.  Managed the Development Department donor events and receptions, which generated positive cash flow for the organization. This included: arranging venues, caterers, securing the printer for Development Department collateral, and engaging with sponsors. Draft and finalize invitations, programs, and handouts; mail invitations, and maintain and monitor rsvp responses and lists. Generate attendance at receptions and events and monitor financials so that the event is within or under budget. Liaison and interface with the Marketing Department to create and print brochures and all Development Department collateral materials. Maintained the organization’s website and social media pages, ensuring the Development Department information is up to date. Assisted with planning and development of exhibits and related programs. This included working directly with the curator, coordinating with artists & contractors, moving artwork, ordering supplies. Assisted with cataloging the museum's permanent collection. This included photographing and researching artwork.

 

The Riverside Art Museum - Board Relations and Revenue Generation

​2010

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Daily board relations and customer service. Developed marketing and branding materials, scheduled volunteers, and daily volunteer tasks.  Completed daily sales reports, monthly inventory reports, and revenue payment reports. Answered phones, greeted customers, and other customer relations and managerial tasks.

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City of Riverside - Redevelopment & Economic Development Department

​2009 - 2010

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Involved with the restoration and opening of The Historic Fox Riverside Theater, which was the City’s primary downtown economic driver. Managed silent auction for special events and assisted with special events at the Grier Pavilion and other City of Riverside venues. Prepared for meetings and events with Mayor, City Council, and Community Leaders.